
Tracking Customer Profitability
What does it mean when people talk about “customer profitability”? In short, it indicates the ratio of effort-to-profit for each customer. Customers who demand more time and attention (or resources) are typically not as profitable as customers who need less. Customers who freely give high praise on social media are more profitable than customers with smaller social media footprints. Customer profitability is also dependent on the relationship you build with them. So, how do y